Big names like Facebook and Twitter find it difficult to make a mark in China for several reasons including government policies and competition from local social networks.
China’s social medias thus tend to have similar features than their western competitors. If you want to venture into China, you might want to consider increasing your brand awareness, try to become more visible online and engage a community of loyal customers.
That is why you will need to master those social media marketing tools.
Given below is a breakup of the top ten social networks used in China: