The internet marketing revolution in China is an appropriate combination of
Ø Buying habits of consumers
Ø Digital capabilities of companies to trace and match the habits with online mediums
Buying habits of customers in china are based on extensive research about the brand. It is a fact, that the best medium of research in less time is none other than internet. The medium to use the internet are in plenty. Internet availability over the laptops, I-pads and mobile phones has made the search possible anytime and anywhere. The companies which are aware of it try to popularise their products on net using paid and unpaid techniques like SEO and SMO. The companies do effort to be highly accessible over the internet by not leaving any platform where the customers are expected to search.
The reach of companies to the customers is possible with the help of digital enhancement, which was possible by government support. Though the Government banned the prominent sites, yet it is with the efforts of Government and the companies that people have good internet access. Government itself take initiative to promote social campaigns online. It uses various other social platforms like micro blogs to spread information to the general public. It takes interest in every aspect including the content, the design and operative aspects of online system. The interest and support from government has revolutionized the internet marketing in China. Posts from government draw the attention of general public and attracts them to use internet more than the purpose of buying goods and services online.
Clearly, there is much to learn from the internet revolution in China for every country. Know more about China and the new internet marketing revolution it finds itself in at digital-media-labs.com