1. Know
the brands: Learn to differentiate between a brand and a non-brand in the
durable and non-durable products. Nike, Adidas are two of the shoe brands.
Samsung and Apple are prominent Smartphone brands. Like this, there are brands
in every product range. Not every company has the authority to display and sell
original brands online and offline. The distribution rights of brands exist
with the authorised dealers. Placing an order for a product through internet in
China is easy but if the customers are not aware about the brands and their
offers, they can end up losing their money on buying duplicates. Fake brands
are not more than mere dust in the name of diamond.
2. Be
updated about the online scams: Purchasing through internet is not untouched by
the scams. Customer must be alert if any e-commerce site asks for confidential
information from them. The purpose of fake e-commerce site is to solicit the
information and use it for illegitimate purpose.
3. Go
through the review: Before the customers make the decision to buy online, they
must do a research first. Reading online reviews about the products and looking
at the rating of the website which is selling those products is a part of
extensive search. Sometimes the reviews and ratings are fake ones.
Differentiating a true and fake rating is possible for a frequent online
visitor.
4. Pre-communication:
It is advisable for customers to not to place the order right way if they have
even the slightest doubt on credibility of the company. They can engage in
pre-communication with the company’s representative online, ask questions over
the mail, send an online enquiry form, and use the inbuilt chat option to
clarify every inch on the suspicion. The time which the company take to revert
for customer’s queries, the in-depth knowledge that representatives have about
the products and services been offered, speaks a volume about the authenticity.
However, this is just not enough to ensure that the customer is at a right
place.
Many other things like
the shipment procedure, the product guarantee; the grievance handling procedure
and money back options can be a part of online research before purchasing
products through internet in China. To know more just visit
www.digital-media-labs.com
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